August 2, 2021
SISTAR MORTGAGE UNVEILED AS PRINCIPAL SPONSOR OF USA CRICKET’S NATIONAL TEAMS AND FOUNDING PARTNER OF WOMEN’S DOMESTIC CRICKET STRUCTURE
- Nationwide Lender becomes principal sponsor of USA Cricket’s Men’s and Women’s Senior and U19 National Teams
- US based company also appointed as first ever Founding Partner of USA Cricket’s Women’s Domestic Cricket Structure
- Initial agreement to run until December 31st, 2022 with the partnership launched in front of the Golden Gate Bridge in San Francisco
USA Cricket is delighted to announce today a new 18-month partnership with Sistar Mortgage, a nationwide mortgage provider based out of Detroit, Michigan. The overarching partnership, which aims to support the development of cricket at all levels, will see the rapidly expanding US-based business becoming the Principal Sponsor of USA’s National Men’s and Women’s Senior and U19 cricket teams. In addition, Sistar Mortgage is also supporting the efforts of USA Cricket to engage more women and girls in the sport and, as part of that, will also be appointed as the first ever Founding Partner of USA Cricket’s new domestic cricket structure for women and girls.
The partnership will see Sistar Mortgage proudly grace the front of the playing kits of all Senior and Under 19 National Teams as the nationwide mortgage lender becomes the first major commercial partner of USA Cricket; another historic first for USA Cricket in the rapidly transforming cricket environment in the country.
The momentous announcement was officially celebrated in California in front of the iconic American backdrop of the Golden Gate Bridge. The USA Cricket Chairman Paraag Marathe and Chief Executive, Iain Higgins were on hand to present the Chief Executive of Sistar Mortgage, Vinita Gandhi, with the ceremonial first Sistar Mortgage’s branded USA playing shirt. Also in attendance were USA Cricket Board Directors Srini Salver and Suraj Viswananthan, as well as Team USA Captains, Saurabh Netravalkar and Sindhu Sriharsha, the men’s national team coach, J Arun Kumar, and members of the Women’s Senior and U19 Western Regional teams.
USA Cricket’s strategic objectives of increasing the level of engagement with the sport across the country whilst operating sustainably and building trust throughout the community, mirrors Sistar’s own expanding approach to their business and lending – Sistar was established in the USA with a strong community driven focus with presence now in 37 States and further expansion across the rest of the country planned throughout the remainder of 2021.
The coming together of both entities at this point in their respective journeys provides an ideal synergy and platform to help USA Cricket in its quest to lay a strong foundation for the future growth of the sport in this country.
Vinita Gandhi CEO of Sistar Mortgage, said, “This is a historic day for Sistar Mortgage as we are so proud to become the first principal sponsor of USA Cricket’s national teams. We are hugely excited by the potential for the growth of cricket in the United States and our business shares many of the goals and vision set out by USA Cricket. We look forward to completing our own expansion plans across the country as USA Cricket progresses with making cricket a mainstream sport in this country. Sistar will support the growth of cricket across all teams and at all levels, but we are particularly impressed with USA Cricket’s plans to grow the sport for women and girls, and we are therefore especially pleased to also become the Founding Partner of USA Cricket’s Women’s Domestic Structure.”
USA Cricket Chief Executive, Iain Higgins, said, “We are thrilled to welcome Sistar Mortgage on board as our principal national team sponsor in a deal that is hugely significant for American cricket. This is the first of an increasing number of commercial partnerships that are being put together as we continue to make progress with laying a foundation for the future growth of the sport. We know that Sistar Mortgage’s ideals resonate well with USA Cricket’s own objectives and bringing the sport into the mainstream through stable long term growth strategies.
We have exciting plans for the months and years ahead, but the effective operationalizing of those plans requires resources, support and partnerships with businesses that share our vision for growing the game. Sistar Mortgage’s partnership will therefore be invaluable as we look to continue moving things forward, and their support and commitment in particular to women’s cricket, on the eve of our Women’s Senior and U19 National Championships in Florida, aligns perfectly with our strategic focus on engaging more women and girls in the sport.”
“Due to the covid pandemic, it has been a long time since we’ve seen our national teams on the pitch in international competition, but we hope to be making some exciting announcements shortly for the second half of 2021, which will hopefully see a return to action for a number of USA teams proudly sporting Sistar Mortgage on the front of the Team USA jerseys at all opportunities.”
The partnership between the two parties begins immediately and is scheduled to run until the end of 2022. It’s activation will also start immediately, with USA Cricket recently announcing the two playing squads that have been selected to play against each other for the Sistar Mortgage National Championship Trophy in the upcoming Sistar Mortgage Women’s and Women’s U19 National Championships:
- Sistar Mortgage Women’s National Championships 2021: West vs East/Central, August 3rd – 8th, 2021 Fort Lauderdale, Florida
- Sistar Mortgage Women’s Under 19 National Championships 2021: West vs East/Central, August 11th – 13th, 2021 Fort Lauderdale, Florida
ABOUT USA CRICKET
USA Cricket is the National Federation for cricket in the United States as recognized by the International Cricket Council. USA Cricket’s mission is to govern, regulate, develop and promote all forms of cricket at all levels in the United States, and to enable U.S. cricketers to achieve sustained competitive excellence and successfully compete in national and international competition. Through a diverse Board of Directors that has representation from most cricket stakeholder groups, USA Cricket will lead the sport to new heights by creating and administering value added programs to grow and develop the sport.
ABOUT SISTAR MORTGAGE
Sistar Mortgage is a Nationwide Mortgage lender based out of Detroit, Michigan with expanding presence in over 37 states and operating across the country. Sistar’s philosophy rests directly with Minimizing Cost and Maximizing Investment – Home equity is what makes homeownership such a great investment. Sistar helps customers understand the lending process while creating a personal relationship that helps better understand the customer’s needs. More information can be found here: sistarmortgage.com/USACricket